Case Study / Client Website

Split Rock Drilling live client website.

This live client site is structured for a Timmins-based geothermal and water well drilling company. It uses bold service positioning, real equipment credibility, direct quote flow, and Northern Ontario local trust to make a specialized trade business feel established fast.

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Split Rock Drilling live website homepage screenshot

The Direction

Make a newer drilling company look ready for serious field work.

The site is built around what a buyer needs to understand quickly: what the company drills, where it operates, what equipment it brings, who leads the work, and how to request a quote without digging through generic copy.

Deliverables

What HBK built into the site.

  • Homepage structure for geothermal and water well drilling
  • Service, equipment, about, and contact positioning
  • Strong phone and quote CTA hierarchy for mobile visitors
  • Northern Ontario local trust, licensing cues, and equipment-forward visual proof

Why It Matters

It gives HBK a real client proof piece in another industrial niche.

01Shows HBK can position a specialized trade service without making it sound generic.
02Demonstrates a clean equipment-first visual system for field-service credibility.
03Adds another Northern Ontario trade vertical to the HBK case-study library with a live customer domain.

Next Step

Use this case study when pitching drilling, excavation, and field-service companies.

Split Rock Drilling gives HBK a strong client example for businesses where equipment, location, licensing, speed of contact, and field credibility matter more than generic agency polish.

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